Home » 2017/2018 GE Model » Global Awareness » GEGA3000 / GEGA006 – Global Business and Cultures
Suggested Year of Study:3 – 4
Duration:1 Semester
Credit Units:3
Offering Unit:FBA

Department of Management and Marketing

Medium of Instruction:English



Course Description

Businesses, especially multinational corporations, play prominent role in the increasingly globalized world.

This course will therefore analyze how the contemporary global business environment and the free market economy has been evolving since the first publication of Adam Smith’s “The Wealth of Nations” in 1776 and the world’s first stock exchange invented by the Dutch in 1602 (i.e., Amsterdam Stock Exchange). As the contemporary business environment is highly globalized, this course will also adopt a cultural perspective on how to deal with counterparts from different parts of the world. Specifically, how different nations’ cultures and the organizational cultures interact and affect the behaviors of employees will be discussed. The aim is to equip students a thorough understanding of how the contemporary business environment has been evolving and the skills to adapt to the latest development of globalization with cultural sensitivity. In addition to exposing to these historical, cultural and managerial dimensions of global business environment, students will also learn what modern business corporations need to adapt in the global business environment and develop individual sensitivity and competence in the global work context.

Intended Learning Outcomes (ILO)

Students will be able

  1. To recognize the opportunities and challenges of globalization
  2. To describe the evolution of global business environment in terms of what the critical events were, why it happened (e.g., why “The Wealth of Nations” is published, etc.) and how has it changed the modern business world that we live today.
  3. To describe the cultural differences of different nations, and to use the knowledge to better interact with people from different parts of the world.
  4. To recognize the various institutional issues that impact international business activity.
  5. To analyze the interaction of world institutions and business as they relate to globalization.
  6. To apply the acquired knowledge to resolve questions that cross boundaries of time and geographical space from both the business and managerial perspectives.