| Year Level: 2 | ||
| Equivalent GE Area(s) in 2011/2012 Model: |
Area 8 – World Histories and Cultures | |
Consumers, retailers and suppliers are demanding more creativity and innovation across every marketing activity, especially in such a highly globalized society with internet and mobile devices everywhere. In this course students will learn and experience how to combine creativity and marketing activities together. This course covers (a) the strategic basis for product development including sources and types of innovation, market entry timing, product market structure and competition, disruptive and entrepreneurial innovation, and the development of new services and service bundles; (b) latest and creative marketing practices including creative product design, creative promotion method, creative advertising example, creative business model; and (c) the management of the new product development and promotion process including collaboration and networks as well as strategies for launching and marketing new products and services.